This guide shows you how to create a lead magnet in WordPress step by step. Lead magnets are one of the best ways to generate leads online, no matter your business niche. In the end, customers get something valuable, the business gets a lead, and everyone wins. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

It allows you to create any WordPress theme or landing page easily without writing code or hiring a developer. The easiest way to create a landing page in WordPress is with SeedProd, the best WordPress theme builder plugin. Follow this step-by-step guide to learn how to create a lead magnet with OptinMonster.

One of the easiest ways to run a giveaway from your WordPress site is with RafflePress. But they differ, by giving users guidelines and processes to follow over and over again. Cheat sheets are similar to checklists in that they’re quick and easy to consume. For instance, you can summarize a blog post, converting it into a checklist. They combine everything a user needs to know in a single list.

Top 20 Effective Lead Magnet Ideas For Your Businesses With Examples

More importantly, they’re likely expecting a pitch at the end of the call, making it an effective way to get high-end clients. So the generous offer of free shipping could be what finally seals the deal. That way, you can drive targeted traffic to it by promoting it through paid ads and social media.

Reports/survey lead magnet landing page

• Case studies tend to work well for companies that provide a service or software.
• Once you’ve created a written lead magnet, save the document as a PDF for others to download.
• This means lead magnets can be worth the effort, assuming you target the right audience and provide a valuable asset.
• To create video lead magnets, you’ll likely need video editing software and equipment like a microphone and camera.
• Tutorials can be valuable for product-based businesses that want to highlight different ways to use their products.

Your lead magnet should be crafted to be easily shared because when your audience loves it and shares it, you've just sparked a mini viral moment. It shows your value, gets them in the door, and if they want the full experience, they’ll need to upgrade. According to Demand Gen Report’s Content Preferences Survey, 54% of buyers said they don’t trust low-quality content. It’s packed with insights on AI adoption, channel performance, and consumer behavior shifts. Once you know who you’re talking to, your next move is creating something valuable.

Use it to generate content ideas relevant to your lead magnets. The same thing goes for “5 Protein-Packed Meals for Muscle Gain.” That’s great for Mark, but not relevant for the other two. I always start by thinking about the real problems my ideal customers are trying to solve — not what I want to say, but what they’re already searching for. This can include additional resources, such as webinars and newsletters. For the first group, I’d create knowledge-based lead magnets, such as ebooks, guides, or how-to guides.

That’s because when your offer speaks directly to the right problem, people pay attention – and they’re way more likely to convert. And sure, I got signups … but most of them never converted. A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect's contact information.

Dropbox, for example, offers a free trial lead magnet on its business page. Chances are you’ve seen this type of lead magnet everywhere without noticing it. Many people want to learn what tools the experts use, regardless of their industry. RafflePress is the best WordPress giveaway plugin on the market.

That’s the beginning of a lead magnet story I hear from peers, founders, and marketers on tight budgets. Free templates for blog posts, images, ebooks, CTAs, and more. WPVibeby SeedProd Run this WordPress site by chatting with ChatGPT or Claude. WPVibe is a free plugin that connects WordPress to ChatGPT, Claude, or Cursor, so you can build and manage your site just by chatting. We only recommend products that we believe will add value to our readers. In fact, using multiple lead magnets tailored to different pages or topics often works better than a single offer.

This lead magnet is built for sales leaders, RevOps pros, and B2B strategists who need fresh benchmarks and smart insights to steer their next big move. A free PDF is a data-rich, research-backed guide showing what top-performing sales teams are doing differently. If you don’t, the whole thing starts to feel stale. Let’s say you put out a report on 2023 data science salaries. Depending on the type of lead magnet, experts advised me to set a reminder to update it every 6 to 12 months.

For example, you can create popups, floating bars, gamified wheels, etc., using OptinMonster’s drag-and-drop visual editor. Yet, you’d be surprised by how many people are prepared to give you their contact details to access your curated recipes. There are thousands of recipes freely available online, so it might seem redundant to offer them as a lead magnet. This makes it much easier for users to browse his content after booking their call.

A one-page checklist or a simple 5-minute video often converts better than long ebooks or courses. Then pick a format that solves that problem in the fastest or easiest way. The best lead magnets are quick to consume, highly relevant, and lead magnet examples solve a specific problem. Check out this guide to learn how to create a landing page in WordPress.